As a business owner, your digital marketing strategy will play a crucial role in the success or failure of your business. One essential aspect of online marketing is making sure that your website is as mobile-friendly as possible. Mobile devices have smaller screens and fewer system resources than full-sized computers, yet more than half of all web traffic comes from mobile devices. Here’s what you need to know about optimizing your site for mobile traffic:
1. Make sure that your page will show up well on a small screen
Your page needs to display accurately and function well on small screens in order to provide a seamless and reliable experience for mobile device users. To assist, you can have two different versions of your website, one which will be for mobile device users and another for individuals using conventional computers. Many website owners use software programs that automatically recognize when someone is using a mobile device, automatically directing them to the mobile version of the page.
2. Avoid using Flash player for videos
Many mobile devices will have a difficult time loading videos that use Flash player. Therefore, you may want to consider using other scripts on mobile-friendly versions of your website, which will ensure that all visitors to your site will be able to watch videos on your page.
3. Pay close attention to voice search optimization
Nowadays, many people use the voice search feature on mobile devices, which means you need to ensure that there are keywords in your content that are likely to be spoken, in addition to those which are typed into search engines. As time goes on, voice search features on smartphones will become more sophisticated, which means that it’s more important than ever to rank well with voice search.
We can help to ensure that your site will show up well on mobile devices
Our web designers can offer the expertise you need to get your site optimized for mobile device users. This will help to ensure that you are able to offer a quality experience to all potential customers, and we have already helped many tow business owners grow their brand. So, give us a call or get in touch with us online today to improve your auto repair shop marketing strategy!
