When seeking auto repair, consumers are primarily concerned with trust. It used to be that shop owners would rely on word-of-mouth referrals from their longstanding customers. These days, your website, blog, and social media pages will probably do the talking for you. How can you convey trust through some of these more modern forms of communication? The following auto repair shop marketing strategies can help.
Pay Attention to Website Design
For many, your website will form their first impression of you. Accordingly, it should contain a well-designed interface that loads smoothly on desktops as well as mobile devices. Your site should also be simple to navigate so that information is found quickly. If people have to dig for info, they may easily conclude that you are trying to hide something.
Your home page provides a chance for you to show off a little. So don’t forget to include any awards or accolades you’ve received. And include reviews to show what others are saying about you.
Visitors to your site will probably be turned off by pop-ups that ask for their personal information. Indeed, many will see this as an attempt to sell them something, in which case you might actually be giving them a reason not to trust you.
Establish Yourself as an Authority
To establish trust, you must demonstrate that you know what you are talking about. The best way to do that is by posting accurate, well-written content on a regular basis. Strive for informative rather than salesy or promotional content. When people know they can count on you for answers, they are more likely to take the next step and contact your shop.
When it comes to content, quality is extremely important. Spelling, grammar, or punctuation errors will stick out like a sore thumb and can leave readers feeling as though you are less than credible. If you’re not a skilled writer (or don’t have time to produce your own content), hiring an auto repair shop marketing firm would be a solid investment.
Is your marketing plan establishing trust? If not, please contact us so that we can help you build your brand and reputation.