If you wish to constantly keep your tow business marketing activities in front of potential customers, then using social media in an effective and positive way is a valuable tool to deploy.
Simply keeping folks informed
Much of your business is likely to be through spur-of-the-moment action. Many of your potential customers don’t expect to be in need of towing services, and certainly won’t be planning in advance for their use!
Having a constant social media presence can place your business front-of-mind when an emergency situation arises and towing services are needed. Think of how brand names quickly come into your mind when specific needs crop up. The key is to make your business a go-to brand, especially for people who have never used your services before.
But others have!
This is the second key benefit of the powerful and ongoing use of social media platforms. Take Facebook or Instagram as examples. These are places where you can demonstrate your successes. You can tell a visual and verbal story of a ‘rescue’, featuring a real-life scenario with actual people from the same community as those who are reading this content.
In this way, many potential customers can recognize your tow business as a solution to a problem should they ever encounter it. Even better, often the people you have already provided the service for will give you the quotes for your content – their own words – telling the world how good you are at what you do.
This is important in a never-used-you-before situation. Potential customers will place their trust in you through the confidence shown by those who have used – and laud – your behaviors and services.
Widening the customer pool
Having a positive footprint across social media is often only partly achieved through the initial actions you take yourself. Happy customers will become your advocates; they’ll spread good news and recommendations, often without you even having to ask them to do so.
Being social media active
A final key: don’t start with your social media enthusiastically and then let it fade. It’s important for stories to be recent and offers you make to be up-to-the-minute. It’s also vital to interact by responding to compliments and dealing, positively and politely, with any gripes which might occasionally surface.
You show you are confident in the service you offer; your social media content then breeds this confidence in those who may suddenly have to make use of your services – confident that you will hit the mark.
